EVENT TOURISM AS A FACTOR IN SUSTAINABLE DEVELOPMENT OF TERRITORIES
Abstract
This article attempts to theoretically assess both the positive and negative impact of event tourism on the development of communities and territories of Ivano-Frankivsk region, through the prism of various factors (social, economic, cultural, etc.). In our deep conviction, events in economic terms have helped to solve the problem of employment and have influenced economic growth, especially in developed market economies. The best example of this is the impact of mega-sporting events, such as the Olympic Games or World Championships in popular sports, on economic growth, infrastructure development and destinations of host countries. For Ivano-Frankivsk region, tourism has a certain seasonality, which means that tourist flows are concentrated in a relatively short period of the year. At the same time, events, in our opinion, can play an important role in overcoming these problems and attracting tourists in the off-season. Communities of Ivano-Frankivsk region, which seek to increase their tourist attractiveness, should develop detailed plans for the development of tourism destinations. These plans should not only include events, but also focus on their strategic planning, which will allow, in our opinion, to realize the full potential of event tourism. Events, as catalysts for the further development of communities, not only create the image of the destination, they should resemble tourist attractions. It is important that events are planned and organized in such a way that they differ from each other, that is, for event organizers it is important to take into account the fact that a clearly defined product or service offered by the event provides recognition and an advantage over competitors, this leads to greater visitor satisfaction and their loyalty, which is important for repeating events. The more recognizable events a destination has, the more attractive it is to tourists. The key to their success lies in maintaining accommodation facilities of an appropriate standard, a high level of cooperation between travel agencies, the availability of specific information about events and related activities, and most importantly, proper marketing activities.
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