THE ROLE OF CROSS-CULTURAL COMMUNICATION IN THE PROFESSIONAL ACTIVITIES OF SERVICE AND FOOD PROFESSIONALS

Keywords: communication, cross-cultural communication, tourism, professional training, innovative teaching methods, competence

Abstract

At a time of deepening European integration and armed aggression in Ukraine, the issue of intercultural communication in various spheres of activity is becoming more and more relevant. With the expansion of external relations in the sphere of services, scientific and educational fields, there is a need to develop new conceptual approaches to the organization of intercultural communication aimed at preventing interethnic conflicts and establishing effective communication. This article examines the concepts of «communication» and «intercultural communication», as well as analyzes the peculiarities of the ability of service and catering professionals to intercultural communication in crisis-affected Ukraine. Special attention is paid to the importance of taking into account the specifics of communication of people who are representatives of different cultures and religions in the process of traveling to Ukraine, as well as Ukrainians traveling abroad. Cross-cultural communication is a set of relationships in which people belonging to different national communities communicate at a professional level, exchange experience and spiritual values. Cultural differences between countries are an important aspect of cross-cultural communication. Taking into consideration the rich cultural heritage of Ukraine, it is important for foreign guests to respect local traditions, customs and religious beliefs. The overall goal of intercultural communication is to create a positive travel experience and mutual understanding between tourists and the local population, including when visiting restaurants. Efforts aimed at studying and adapting to cultural characteristics will contribute to successful intercultural communication in Ukraine. An important aspect is effective communication between tourists and local residents, as well as professional training of service and catering specialists working in the field of international tourism. The factors that effectively influence the development of intercultural communication skills of employees have been identified.

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Published
2025-05-20
How to Cite
Shestel, O., Starynets, O., & Danyliuk, A. (2025). THE ROLE OF CROSS-CULTURAL COMMUNICATION IN THE PROFESSIONAL ACTIVITIES OF SERVICE AND FOOD PROFESSIONALS. Innovations and Technologies in the Service Sphere and Food Industry, (2 (16), 136-138. https://doi.org/10.32782/2708-4949.2(16).2025.21