CAPSULE HOTELS AS A PROMISING DESIGN SOLUTION FOR BUDGET HOTELS
Abstract
The article explores the concept of capsule hotels as an innovative design solution for the development of the budget hotel segment in Ukraine. It examines the historical background of capsule hotels, their evolution, and current state of development worldwide. The main characteristics and features of capsule hotels are analysed, along with their advantages compared to traditional accommodation facilities. Particular attention is paid to the international experience of capsule hotel operations, especially in the Asia-Pacific region, which is a leader in this segment. Examples of successful capsule hotels in Japan, Singapore, Thailand, and other countries are considered. The article also highlights trends in the development of capsule hotels in Europe and North America, where the concept is being adapted to local cultural peculiarities and consumer needs. The implementation of capsule hotels in Ukraine is analysed in detail. An overview of existing capsule hotels in Kyiv, Kharkiv, and Lviv is presented, including their features and pricing policies. Characteristic traits of Ukrainian capsule hotels are identified, such as unique design, adaptation to local conditions, technological innovations, and flexibility in crisis situations. The article also discusses the challenges faced in implementing capsule hotels in Ukraine, including the need to adapt legislation and overcome cultural stereotypes. Despite these difficulties, the growing popularity of the format among consumers and its alignment with global trends in the hospitality industry are noted. The authors emphasise the potential of capsule hotels as a catalyst for innovation in Ukraine's hospitality industry, their role in diversifying tourism offerings, and the possibility of attracting new categories of tourists. It is noted that the development of capsule hotels can contribute to optimising urban space utilisation and increasing the overall technological level of the Ukrainian hotel sector. The conclusions highlight the promising prospects for the development of capsule hotels in Ukraine as an innovative and cost-effective solution for accommodating tourists and business travellers. The importance of further study and adaptation of this concept to Ukrainian realities is emphasised to enhance the competitiveness of the domestic hospitality industry in the international tourism market.
References
Мазаракі А.А. та ін. Проектування готелів : навчальний посібник / за ред. А. А. Мазаракі. Київ : Київ. нац. торг- екон. ун-т, 2012. 340 с.
П'ятницька Н.О. та ін. Проектування підприємств готельно-ресторанного господарства: навчальний посібник. 2-е вид., переробл. і доповн. / за заг. ред. Н.О. П'ятницької, Н.М. Зубар. Київ : КУТЕП, 2016. 407 с.
Давидова О.Ю. Формування стратегії розвитку підприємств готельно-ресторанного господарства. Інноваційні технології в готельно-ресторанному бізнесі: матер. XІ Всеукр. наук.-практ. конф., присв. до 70-річчя з дня народж. проф. В. Ф. Доценка, м. Київ, 17 - 18 трав. 2022 р.: тези допов. Київ : НУХТ, 2022. С. 157–158.
Д’яконова А., Тітомир Л., Жовтяк К. Тенденції розвитку і якість обслуговування малих готельних форм в Україні. Економіка та суспільство. 2022. Вип. 44. DOI: https://doi.org/10.32782/2524-0072/2022-44-103
Siyun Chen, Haiying Wei. Minimalism in capsule hotels: enhancing tourist responses by using minimalistic lifestyle appeals congruent with brand personality. Tourism Management. 2022. Vol. 93. DOI: https://doi.org/10.1016/j.tourman.2022.104579
Гусєва О.В. Міжнародний досвід створення готельних підприємств молої місткості. Науковий вісник Ужгородського університету. 2011. Спецвип. 33. Ч. 3. С. 69–74.
Мальська М.П., Пандяк І.Г. Готельний бізнес: теорія та практика. Підручник. 2- вид. перероб. та доп. Київ : Центр учбової літератури, 2012. 472 с.
Дорош Ю. Капсульні готелі : міжнародні тенденції та досвід упровадження в Україні. Сучасні тенденції розвитку індустрії гостинності : зб. тез доп. ІІІ Міжнар. наук.-практ. конф. (6 жовтня 2022 р., м. Львів). Львів : ЛДУФК імені Івана Боберського, 2022. С. 30–32.
Global Capsule Hotel Market 2022–2026: веб-сайт. URL: https://www.reportlinker.com/p06288891/Global-Capsule-Hotel-Market.html?utm_source=GNW (дата звернення: 15.08.2024).
The world's top 10 capsule hotels: веб-сайт. URL: https://www.booking.com/articles/the-world-s-top-10-capsule-hotels.html (дата звернення: 15.08.2024).
Mazaraki A. A. et al. (2012) Proektuvannia hoteliv [Designing hotels]. A.A. Mazaraki (Ed.). Kyiv: Kyiv. nats. torh-ekon. un-t. (in Ukrainian)
Piatnytska N. O., et al. (2016) Proektuvannia pidpryiemstv hotelno-restorannoho hospodarstva [Designing enterprises of hotel and restaurant industry] (2nd ed.). N. O. Piatnytska & N. M. Zubar (Eds.). Kyiv: KUTEP. (in Ukrainian)
Davydova O. Yu. (May 17-18, 2022) Formuvannia stratehii rozvytku pidpryiemstv hotelno-restorannoho hospodarstva [Formation of development strategy for hotel and restaurant enterprises]. In Innovatsiini tekhnolohii v hotelno-restorannomu biznesi [Innovative technologies in hotel and restaurant business]: Proceedings of the XI All-Ukrainian Scientific and Practical Conference dedicated to the 70th anniversary of Prof. V.F. Dotsenko. Kyiv. pp. 157–158. Kyiv: NUKhT. (in Ukrainian)
Diakonova A., Titomyr L., & Zhovtiak K. (2022) Tendentsii rozvytku i yakist obsluhovuvannia malykh hotelnykh form v Ukraini [Development trends and service quality of small hotel forms in Ukraine]. Ekonomika ta suspilstvo – Economy and Society, no. 44. DOI: https://doi.org/10.32782/2524-0072/2022-44-103 (in Ukrainian)
Siyun Ch., Haiying W. (2022) Minimalism in capsule hotels: enhancing tourist responses by using minimalistic lifestyle appeals congruent with brand personality. Tourism Management, vol. 93. DOI: https://doi.org/10.1016/j.tourman.2022.104579
Husieva O. V. (2011). Mizhnarodnyi dosvid stvorennia hotelnykh pidpryiemstv maloi mistkosti [International experience in creating small-capacity hotel enterprises]. Naukovyi visnyk Uzhhorodskoho universytetu – Scientific Bulletin of Uzhhorod University, no. 33(3), pp. 69–74. (in Ukrainian)
Malska M. P., & Pandiak I. H. (2012) Hotelnyi biznes: teoriia ta praktyka [Hotel business: theory and practice] (2nd ed.). Kyiv: Tsentr uchbovoi literatury. (in Ukrainian)
Dorosh Yu. (October 6, 2022) Kapsulni hoteli: mizhnarodni tendentsii ta dosvid uprovadzhennia v Ukraini [Capsule hotels: international trends and implementation experience in Ukraine]. In Suchasni tendentsii rozvytku industrii hostynnosti [Modern trends in the development of the hospitality industry]: Proceedings of the III International Scientific and Practical Conference. Pp. 30–32. Lviv: LDUFK imeni Ivana Boberskoho. (in Ukrainian)
Global Capsule Hotel Market 2022–2026. (2022). Available at: https://www.reportlinker.com/p06288891/Global-Capsule-Hotel-Market.html?utm_source=GNW (accessed August 15, 2024).
The world's top 10 capsule hotels. (n.d.). Available at: https://www.booking.com/articles/the-world-s-top-10-capsule-hotels.html (accessed August 15, 2024).
