MODELING THE PROCESS OF MANAGING COMPETITIVENESS IN THE FIELD OF INTERNATIONAL AND DOMESTIC TOURISM IN UKRAINE
Abstract
This article summarizes scientific and practical aspects and counterarguments in scientific discussion on modeling the process of strategic management by competitiveness in the field of international and domestic tourism. Systematization of literature sources and scientific and methodological approaches to solving the problem has shown that the development of mechanisms and models in the system of strategic management by international and domestic tourism in the context of a socially-oriented economy of Ukraine is not only a promising, but also an urgent issue. The research period is 2017–2019. The object of the research is the process of modeling strategic management by competitiveness in the field of international and domestic tourism in the context of globalization. The article identifies the key components of the process of simulation of strategic management competitiveness in the field of international and domestic tourism; assesses the attractiveness of the tourism sphere of Ukraine; developes strategic directions of higher education development in the sphere of tourism of Ukraine and development activities of enterprises in response to changes in the competitive environment; argues the priority elements of organizational and economic mechanism of management in sphere of tourism. The study empirically confirms and theoretically proves that modeling of the process of strategic management by the development of domestic tourism in Ukraine, on the part of pro-government structures, is one of the topical issues of reforming and developing the national economy.
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