ANALYSIS OF INFORMATION DEVELOPMENT OF ENTERPRISES IN THE SPHERE OF TOURISM

Abstract

The article systematizes the theoretical base and methodological developments related to the analysis of information development of enterprises in the field of tourism. The analysis of theoretical and methodological developments regarding the essential characteristics of the information development of enterprises in the field of tourism in modern economic conditions is presented. The purpose of the article is to consider and formulate, on the example of tourist enterprises, the main analytical indicators of the information development of enterprises in the field of tourism during the last few years. The subject of the study is the theoretical and methodological principles of the information development of enterprises in the field of tourism. The object of the research is the information support system of tourist enterprises. Using the example of tourism enterprises, methods and forms of analysis of the state of informatization of enterprises in the field of tourism were studied. Analytical, statistical methods, methods of comparison, etc. were used during the scientific research, in particular, with the aim of deeper research into the essence of the information environment in tourism, methods of analysis and synthesis were used; the use of methods of observation and theoretical generalization contributed to the identification of special features and features regarding technology and models of information technology implementation in the activities of enterprises in the field of tourism; statistical method was used to analyze the current state of information technologies in the field of tourism; tabular and graphic techniques are used to form and display relationships between various segments in the activities of tourist enterprises. On the basis of the considered topic, it is proved that the modern conditions of doing business in the field of tourism and the need to be competitive require a deeper study and introduction of information technologies. Attention is focused on the experience of international tourism companies and analytical indicators that confirm the expediency and necessity of activation in the direction of digitalization of domestic tourism enterprises and business entities in the tourism industry as a whole. The article focuses on the experience of international travel companies and analytical indicators that confirm the feasibility and necessity of intensifying the digitalization of domestic tourism enterprises and business entities in the tourism industry as a whole. Attention is focused on the experience of international travel companies and analytical indicators that confirm the feasibility and necessity of intensifying the digitalization of domestic tourism enterprises and business entities in the tourism industry as a whole. The article examines the methods and means of robotization in the tourism industry, collection and analysis of significant amounts of data, which play a positive role for enterprises in a competitive environment and allow them to increase productivity and efficiency, automate a number of repetitive operations, etc. The results of the research can be useful for tourist enterprises, as well as individuals and legal entities that ensure the functioning of tourist infrastructure in the field of tourism, contribute to the formation of a quality tourist product.