MANAGEMENT OF THE HOTEL AND RESTAURANT BUSINESS IN UKRAINE
Abstract
This article is devoted to the study of management in the hotel and restaurant business in Ukraine, especially in view of the challenges and changes that have occurred in this area in recent years. The purpose of the article is to provide a holistic overview of the current state and prospects of the industry, as well as to identify the most effective approaches to management in these conditions. The main focus is on the analysis of adaptive management strategies in the context of military operations, economic fluctuations and changes in consumer preferences. The study found that the hotel and restaurant sector in Ukraine is highly adaptable, especially in the face of economic and military challenges. The sector has successfully refocused on domestic tourism, taking into account changes in consumer preferences. Most notably, changes in consumer behavior have resulted in the opening of more small cafes and restaurants, indicating a shift in investment strategies in the face of instability. The yield of hotel properties increased, especially in tourist regions and large cities, indicating an increase in the value of the hotel business. The development of the restaurant business has also undergone changes during the war, with an emphasis on opening small establishments and changing eating habits of Ukrainians. In the management sector, there is a desire to improve adaptability, digital customer interaction, social responsibility, and personalization of offers. Digital transformation and automation, the use of the Internet of Things, focus on environmental sustainability, social responsibility, personalization of offers and proactive risk management are the main directions of development of the hotel and restaurant business in Ukraine. The practical significance of the study is that it provides valuable guidance and strategies for the hotel and restaurant business in Ukraine, which is especially relevant in the context of economic and military challenges. The study helps to identify key areas of adaptation and development in the industry, especially in view of changes in consumer preferences, market digitalization and the actualization of social responsibility.
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